Its interesting to view the bell curve below which clearly shows 5 market ‘segments’ that apply to almost every technology or even social change.
1. What the heck are you waiting for ?
2. How will you feel when your local competitors (or perhaps a new player) really embrace social media (if they haven’t already) and start to erode your share of market (wallet) and start to build relationships with the clients you’ve always classed as ‘yours’.